Showing posts with label acting type. Show all posts
Showing posts with label acting type. Show all posts

Thursday, May 19, 2011

Know Your Brand

The American Marketing Association (AMA) defines a brand as a "name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers."

Are you an actor?  If the answer is yes, then guess what else you are.  A salesperson and a brand.  If you don't know what your brand is, then how do you know what you're selling?  How can you differentiate?